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Cultivating Your Brand’s Voice: Know Thyself

Images by SLAMXHYPE Building a brand from inception is no easy feat. You’re sitting at your desk, contemplating and plotting your next social media move yet nothing comes to mind. You have a...

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Microvideos: Get On Board or Get Lost at Sea

Microvideos are taking the social media helm and these bite-sized bits of entertaining videos are popping up everywhere. Sharing streamlined messages of hyper-edited audio-visuals to a growing number...

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Sampling 101 The Discovery Channel Platform

Getting consumers to take your product for a test drive could possibly lead to new sales and fans. Some call it “Discovery Commerce”, I call it a smart way to sample. Even with all of the online...

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How to Build a Trustworthy Brand

I had the opportunity to study and interview one of my client’s product demonstrations this past Monday during a Whole Foods in-store event. Call it experiential marketing for the organic & natural...

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When to begin Branding? Startup Marketing 101

I am working on launching an online class called “The Market Sessions” this fall (Sept 2016) where I will share the most efficient and critical strategies for startup growth & success. Follow this...

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An Easy Guide to Creating a Consistent Brand Experience That Builds Trust &...

Your website and social media channels are your most visible brand statement to the world and every single page of your online branding should be as consistent as possible. Your Brand Checklist for...

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Networking Your Way to the Top

The best way to grow your business is to build brand awareness to create word-of-mouth demand. Everyone I interview and … More

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How Does Your Business Add Value?

Writers for top tier media like The Huffington Post are generally very curious people. If you are going after media … More

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Don’t Sell, Focus on Why they Buy

So your marketing isn’t getting any traction. No retweets, likes, comments or love. You need more traffic to your shopping … More

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How to Get Ongoing PR Coverage For Your Health & Beauty Business

Note: This case study is a summary of a very successful three year public relations and media outreach campaign that … More

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